Website Migration SEO
Domain moves, redesigns and CMS changes without the traffic cliff: mapping, redirects, testing and post-launch watch.
What we improve
Most traffic disasters are self-inflicted, and migrations cause more of them than any algorithm update. A redesign that drops URL paths, a CMS change that loses meta data, a domain move with no redirect map: each one can erase years of accumulated search equity in a week.
We run migrations like releases. Full URL inventory before anything moves, one-to-one redirect mapping, a staging crawl compared against production, launch-day checks, and a monitored recovery window with rankings and indexing tracked daily until the curves settle.
Search equity preserved through the move, verified against pre-migration baselines.
From audit to measurable improvement.
A simple delivery model keeps the work focused and easy to track, with a clear output at every step.
Audit
Review technical health, search visibility, content gaps, tracking and conversion paths.
Prioritise
Choose the fixes that create the fastest route to better enquiries and clearer measurement.
Build
Improve pages, tracking, campaigns, service routes, answer assets and automation.
Measure
Track ranking movement, AI visibility, traffic quality, lead source and revenue signals.
The stack behind Website Migration SEO.
Migration tooling
- URL inventory crawls
- Redirect mapping
- Staging parity checks
- Log file analysis
Search and rankings
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
Web engineering
- WordPress
- PHP 8
- React and Next.js
- Cloudflare
- Core Web Vitals
Measurement
- GA4
- BigQuery
- Looker Studio
- Server-side tagging
Services that pair well.
Voice Search Optimization
Be the answer people hear on Siri, Alexa and Google Assistant for local and service queries.
Technical SEO Audits
Find crawl, index, speed, schema, internal link and template issues that block search engines.
Social Media Marketing
A practical social system for visibility, trust, retargeting and service education.
Ready to see what the site is missing?
Start with a free review and get a practical 90-day action path covering search visibility, AI discovery, website performance and revenue quality.
- No contracts
- No fluff
- Measurable growth