Free tools

Self-serve tools that show you where you stand

Run these on your own site, no call and no sign-up wall. Each one gives you a clear result you can act on today, and if you want a human to read it with you, that is what the free audit is for.

AI Visibility Checker

Enter your brand and a handful of buying-intent questions, and this tool checks whether ChatGPT, Perplexity and Google AI Overviews currently name you in their answers. For each question you see whether you are cited, which competitors are quoted instead, and the source pages the engines are pulling from.

It is the fastest way to find out if you are present in the search channel most of your rivals have not started on. Where you are missing, the result flags the content and schema gaps most likely to be the reason, so you know what to fix first.

Core Web Vitals and Speed Snapshot

Paste any URL and get a plain-language read on how fast the page loads, how stable it is while loading, and how quickly it responds to a first tap or click. We translate the raw metrics into what a real visitor feels and what it is likely costing you in lost enquiries.

The snapshot ranks the three changes most likely to move the numbers, from image weight to render-blocking scripts, so a developer can act on it without wading through a 40 point warning list. Most sites we scan have two fixable issues holding back their scores.

Keyword Intent Grouper

Drop in a list of keywords and the tool sorts them by where the searcher is in their decision, from early research to ready to buy. Instead of one flat list, you get clusters that map to the pages you should build and the order to build them in.

It is the same first step we take inside a client account, because ranking for terms nobody buys on is wasted effort. Seeing your keywords grouped this way usually makes the highest-value gaps obvious in a couple of minutes.

Local Visibility Grid

For businesses that serve an area, this tool samples how your Google Business Profile ranks across a grid of points around your location, not just from your own postcode where you always look strong. You see where you win the map pack, where you drop off, and how far your visibility actually reaches.

The result highlights the neighbourhoods where a little work would tip you into the top three, which is where the calls come from. It is built for anyone whose customers decide quickly and rarely scroll past the map.

How to read your results

Every tool gives you a result and a short note on what it means, but a number on its own does not tell you what to do next. The common thread across all four is that a small number of specific fixes usually explain most of the gap, and the tools are built to surface those rather than bury you in data.

If you want the full picture across search, AI answers, site performance and conversion in one place, that is what our free audit does, with a senior strategist reading it rather than a script. Email digitalstrategy@globalcharter.com or request the audit, and you will hear back within one business day.