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Guarantees

We guarantee the standard of work, not an outcome we cannot control.

No guaranteed ranking

No guaranteed AI citation

No invented forecast certainty

What we can commit to

Promises tied to our own behaviour.

These commitments can be checked during delivery, not only discussed after something goes wrong.

01

Written scope

Outputs, assumptions, client responsibilities, exclusions and review allowance are stated before work begins.

02

Named ownership

Every significant output has an agency owner, a client owner and a clear approval route.

03

Visible evidence

Claims, forecasts and conclusions are linked to the available source and confidence level.

04

Early warning

Material delays, access problems and scope risks are raised when they appear, not saved for a monthly report.

05

Client control

Accounts, source files, access records and working documents remain available to the client.

06

Honest limits

We will say when the evidence is incomplete, an estimate is weak or an activity is unlikely to repay the effort.

When delivery misses the agreed standard

A correction route should be clear before it is needed.

The aim is to fix the issue quickly and preserve the record of what changed.

  1. 01

    Record the gap

    Compare the delivered work with the written scope or acceptance point.

  2. 02

    Agree the correction

    Name the action, owner, timing and any effect on dependent work.

  3. 03

    Complete and review

    Correct the work and check it against the original standard.

  4. 04

    Escalate when unresolved

    Move the issue to the named commercial contacts and written agreement.

What remains outside our control

External systems, market behaviour and client decisions affect the result.

Search algorithm changes AI answer selection Market demand Internal approval speed Third party platforms Sales follow-up quality

Ask us to explain any commitment

Good working terms should stand up to a direct question.

Discuss the working terms