Selected work
Results mean more when the decisions behind them are visible.
Each case study records the starting condition, the work completed, the source used to verify the result and the limits of the evidence.
Starting conditionWhat the client could prove before the work.
Decision and changeWhat was prioritised, built or stopped.
Source and periodHow the result was measured and compared.
Case library
Read the work by market and commercial problem.
Filters change the visible set. Every detail page includes the challenge, approach, delivery record and measured outcomes.
Local services lead capture system
A local intent and landing-page programme that lifted qualified enquiries.
Read the case studyEcommerce organic revenue growth
Category, product and technical SEO that grew revenue with flat paid spend.
Read the case studyB2B consultancy PPC rebuild
Segmentation, landing-page testing and AI-assisted bidding cut cost per lead.
Read the case studyCompetitive market authority build
Topical authority and conversion-focused pages in a hard niche.
Read the case studyMulti-location local visibility
Google Business Profile, citations and near-me pages across locations.
Read the case studyInternational market expansion
Search demand mapping and localised pages took one brand from two markets to nine.
Read the case studyAI assistant for a service business
A custom AI assistant now answers, qualifies and books enquiries around the clock.
Read the case studyRedesign without the traffic cliff
A full replatform shipped with search equity intact and rankings higher within a quarter.
Read the case studyFrom scattered technical work to a measurable B2B search programme
The business had strong technical expertise, but search work was split between fixes, product copy and reports that never reached the sales view.
A cleaner category system that lifted organic retail revenue
The catalogue was growing, but search engines spent too much time on filter combinations while the highest value categories lacked clear ownership.
Local lead quality improved after service areas were rebuilt
Local rankings looked healthy, but branches received mixed quality calls and the website did not reflect the real service coverage.
AI answer visibility became a tracked part of SaaS demand
The company ranked for several priority terms but was rarely cited when buyers used AI interfaces to compare approaches and vendors.
Evidence standard
We do not turn one good number into a complete story.
Name the comparison period.
A percentage without dates, seasonality or the previous base can mislead.
Name the source.
Analytics, CRM, ecommerce and ranking systems measure different parts of the journey.
Separate activity from outcome.
More pages, clicks or impressions do not automatically mean better commercial quality.
State what else changed.
Pricing, sales capacity, stock, market demand and product changes can affect the result.
How to read a case
Look for the sequence, not only the final figure.
A useful case study shows when the work started, when meaningful changes were released, how long the market needed to respond and when the result was checked.
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