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Pricing

A fee should explain the work, not hide it.

Scope depends on the commercial question, market, technical condition, production need, access and reporting standard. We show the assumptions and responsibilities before work begins.

No percentage of media spend
No long contract by default
No hidden production allowance
No fee before the dependencies are named
01

Diagnostic

Find the right first move.

For a defined question that needs evidence, priorities and a practical release plan before a larger commitment.

  • Fixed question and evidence set
  • Written findings and priority order
  • Implementation route and acceptance points
  • Clear stop or continue decision
02

Focused delivery

Complete a defined piece of work.

For a service launch, technical release, website section, measurement repair or campaign with a clear finish point.

  • Agreed output and release window
  • Named client and agency owners
  • Review and approval allowance
  • Handover and post-release check
03

Ongoing programme

Run several connected priorities.

For organisations that need continuing search, content, media, web and measurement work under one operating rhythm.

  • Quarterly commercial priorities
  • Monthly delivery and evidence cycle
  • Shared backlog and release planning
  • Regular scope and value review

What changes the fee

Five drivers explain most differences between scopes.

The bars show relative delivery pressure, not a quote. The actual mix is reviewed against the site and internal team.

Markets and languagesResearch and review load
Technical conditionAccess and release complexity
Content productionSource, writing and approval
Measurement qualityTracking and CRM work
Decision speedMeetings and rework risk

What a proposal contains

Enough detail to understand the fee before accepting it.

A proposal should make the work easier to challenge, compare and approve.

01

Commercial question

The decision or outcome the work is intended to improve.

02

Outputs

The documents, pages, releases, campaigns or systems included.

03

Responsibilities

What the agency owns and what the client must supply or approve.

04

Timing

The sequence, review allowance and conditions that affect the schedule.

05

Measurement

The source, baseline and review point used to judge progress.

06

Limits

What is excluded, assumed or dependent on an external party.

Three common starting points

The first engagement should match the uncertainty.

Unclear problem

Start with a diagnostic. Do not buy production before the constraint is known.

Request a diagnostic
Clear output

Use focused delivery when the result, dependencies and finish point can be written now.

Review service routes
Several connected constraints

Use an ongoing programme when work must move across channels and release cycles.

Read the delivery process

Need an indicative route?

Send the site, target and current constraint. We will explain the likely scope.

Discuss scope and fee