Research and field notes
Useful thinking for teams responsible for growth.
Clear analysis of search, AI discovery, websites, paid media and measurement. Written to support a decision, not fill a publishing calendar.
Build the measurement plan before publishing more content
Define the commercial action, source fields and review method before the publishing calendar grows.
How paid and organic search should share evidence
A working model for sharing query, message and landing page learning between search channels.
Read articleA practical local SEO audit for multi location brands
A branch by branch method for checking accuracy, page roles, profiles, reviews and lead quality.
Read articleWhat answer engine optimisation changes in a content plan
How entities, evidence and direct answer formats change the way content is researched and reviewed.
Read articleTechnical SEO priorities after a website migration
What to check first when rankings, index coverage or traffic move after launch.
Read articleHow to measure AI search visibility without vanity metrics
A practical measurement model for citations, answer coverage, referral activity and commercial behaviour.
Read articleInternational SEO: How to Enter New Markets Without Translating Your Way to Zero
Why translated pages fail to rank abroad, and the market-by-market process that builds real visibility in each country you sell to.
Read articleHow to Track Your Brand Inside ChatGPT, Perplexity and Google AI Answers
A practical monthly system for measuring where AI assistants cite your brand, what they say, and which answers competitors own.
Read articleHow Modern AI Systems Work: A Plain Guide for Marketing Teams
Tokens, training, retrieval and hallucination explained in plain terms, and what each one means for how AI assistants describe your brand.
Read articleEditorial standard
Every article should leave the reader with a next action or a better question.
01Sources are visible. Claims that depend on external evidence should point to it.
02Limits are stated. A platform change, test or opinion is not presented as a universal rule.
03The commercial use is clear. The article explains why the subject matters to a working team.
A question behind the research?