What we improve
A traffic drop has a cause, and guessing is the most expensive way to find it. Update timing, index coverage, log files, content quality signals and the backlink profile each tell part of the story; the diagnosis comes from reading them together against the date the decline started.
We establish what changed, in what order, and what the evidence supports before touching anything. Then the recovery plan runs in priority order: fix the cause, repair the damage, and rebuild the signals that were lost, with progress measured weekly against the pre-drop baseline.