Research and field notes
Useful thinking for teams responsible for growth.
Clear analysis of search, AI discovery, websites, paid media and measurement. Written to support a decision, not fill a publishing calendar.
AI and the 2026 SEO Planning Cycle: Demand, Budgets and Zero-Click
AI search changes how SEO plans get written: demand research across AI surfaces, budgeting for answer engines, and tracking AI referrals in GA4.
Read articleChatGPT as an SEO Assistant: What to Delegate and What to Keep
ChatGPT is a fast SEO assistant and a poor strategist. The four tasks worth delegating, the two that backfire, and a review workflow…
Read articleSearchGPT and AI Search: What OpenAI-Style Products Change for Business Sites
OpenAI-style search crawls with its own bot, cites few sources, and favours original data. What business sites should allow, publish and check.
Read articlePower BI for SEO: Four Dashboards That End in Decisions
Connect Search Console and GA4 exports to Power BI and build four dashboards that each support one clear SEO decision, from decay to…
Read articleBefore You Raise the Ad Budget: The Pre-Scale PPC Checklist
More ad spend multiplies what an account already does. Five checks to pass before raising budget: tracking, terms, match, speed, lead quality.
Read articleThe Five Email Flows Every Service Business Needs: Triggers, Timing and Metrics
The five email flows a service business actually needs, with the trigger, the timing and the one metric that proves each is working.
Read articleContent That Arms Sales Conversations: The Pages That Close, Not Just Attract
Blog traffic does not close deals. Build the objection pages, pricing explainers, comparisons and case studies your sales conversations need.
Read articleTechnical SEO Audit: What to Fix First and the 90-Day Plan to Fix It
Most technical SEO audits export two hundred findings and change nothing. Here is the triage that decides what to fix first, and a…
Read articlePPC Landing Pages: A Conversion Guide for Paid Traffic That Has to Pay
Paid clicks are bought one at a time, so the landing page decides the economics. Message match, speed, forms and a testing cadence…
Read articleEditorial standard
Every article should leave the reader with a next action or a better question.
01Sources are visible. Claims that depend on external evidence should point to it.
02Limits are stated. A platform change, test or opinion is not presented as a universal rule.
03The commercial use is clear. The article explains why the subject matters to a working team.
A question behind the research?