Research and field notes
Useful thinking for teams responsible for growth.
Clear analysis of search, AI discovery, websites, paid media and measurement. Written to support a decision, not fill a publishing calendar.
The Local SEO Map Pack Checklist: Every Google Business Profile Signal That Moves Rankings
A working local SEO map pack checklist: the categories, reviews, citations, photos, schema and weekly Google Business Profile moderation that actually move local…
Read articleAI SEO in 2026: One System for Google Rankings and AI Answers
Search has split into two surfaces that reward mostly the same work. Here is what transfers from classic SEO, what is new, and…
Read articleAEO and GEO: How to Get Cited in AI Answers, Including Your Service Pages
AI answers cite only a handful of sources per question, and your service pages can be one of them. Here is the answer…
Read articleVoice Search Optimisation: The Complete Guide to Becoming the One Spoken Answer
Voice assistants read out one result, not a page of links. This is the full programme for becoming that single spoken answer, from…
Read articleHow Modern AI Systems Actually Work
Discover how modern AI systems work and why understanding them can transform your business, marketing, automation, and decision-making.
Read articleHow AI Transforms EdTech
Discover how AI is transforming EdTech and how SEO strategies can elevate your platform. Learn practical tips and trends to stay ahead in…
Read articleHow AI will impact SEO in 2025?
Discover how AI is set to revolutionize SEO in 2025. Explore the emerging trends, tools, and strategies that will shape the future of…
Read articleHow ChatGPT Can Help You Rank Higher in Search Engines
How ChatGPT Can Help You Rank Higher in Search Engines In a world where over 90% of online experiences begin with a search…
Read articleHow SearchGPT Can Change the SEO Game
How Search GPT Can Change the SEO Game Imagine you’re searching for information online, whether for a school project, looking up recipes, finding…
Read articleEditorial standard
Every article should leave the reader with a next action or a better question.
01Sources are visible. Claims that depend on external evidence should point to it.
02Limits are stated. A platform change, test or opinion is not presented as a universal rule.
03The commercial use is clear. The article explains why the subject matters to a working team.
A question behind the research?