01
Challenge
A consultancy was spending heavily on search ads, but most form fills were unqualified, so the true cost per good lead was far higher than the dashboard suggested.
02
Strategy and execution
We rebuilt the account around buyer intent, cut wasteful match types, tested landing pages and offers, and layered AI-assisted bidding on top of clean conversion tracking.
03
Result
Cost per qualified lead fell 63% within the first two quarters, and the sales team spent more time with prospects worth their attention.