01
Challenge
A retailer needed a complete redesign and platform change, but a previous migration had cost them half their organic traffic for a year and nobody wanted a repeat.
02
Strategy and execution
Full URL inventory and equity map before build, one-to-one redirects, staging crawls compared against production, launch-day verification and a thirty-day monitored recovery window.
03
Result
Zero ranking positions lost through launch, indexing stable within two weeks, and organic revenue ahead of the pre-migration baseline within one quarter.