01
Challenge
An online retailer had thousands of products but thin category pages, duplicate titles and slow templates, so organic revenue stayed flat while ad costs climbed.
02
Strategy and execution
We restructured categories and faceted navigation, added product and review schema at scale, cleared crawl and index waste, and published buying guides for research-stage shoppers.
03
Result
Organic revenue grew 156% across the store with paid spend held flat, and the best products started ranking for the terms that actually sell.