01
Challenge
A regional trades business relied on paid ads for nearly every enquiry and ranked for very few of the local searches its customers actually use.
02
Strategy and execution
We built service and area landing pages around real near-me intent, tidied the Google Business Profile, fixed on-page targeting, and set up call tracking so every lead had a clear source.
03
Result
Monthly organic sessions grew from 1,850 to 9,600 over the programme, and a steadier flow of tracked calls cut how much the business leaned on paid media.